IDEAL LEVERAGES POINT-OF-PURCHASE DISPLAYS TO KICK-OFF NEW LINE OF REPLACEMENT SWITCHES

SYCAMORE, IL, August 3, 2005 – IDEAL INDUSTRIES, Inc., one of the world's largest manufacturers and suppliers of quality tools, connectors and testing products for the electrical and data communications markets, announced today an in-store merchandising program to help electrical distributors launch its new line of IDEAL-brand replacement switches, indicator lights, and battery clips.

“As part of our switch line rollout, IDEAL is offering electrical distributors an aggressive merchandising program that caters to their need to create a more profitable shopping environment, while recognizing unique market needs and space constraints,” noted Rachelle Holtman, Product Manager, IDEAL INDUSTRIES, INC.

At the center of the program is the IDEAL Switch Board, an interactive counter display that holds twenty-four switches for customers to sample. The mounted switches are shown with detailed descriptions and ratings, all to assist customers in making the switch to IDEAL. This board is easily expandable using IDEAL indicator light and battery clip displays.

Another key component to the program is the Switch Profit Center Assortment, an eye-catching merchandiser that can be attached either to the side of an existing gondola or used as a freestanding floor display. Holding twenty-four of IDEAL’s top selling switches, the Profit Center’s flexible design allows for the Switch Board display to be mounted on its top to encourage impulse buying.

For more information, contact IDEAL INDUSTRIES, INC., Becker Place, Sycamore, Illinois 60178. Or phone 1-800-435-0705, Fax: 1-800-533-4483. On the web, www.idealindustries.com.

IDEAL INDUSTRIES, INC. has been serving the electrical industry since 1916. IDEAL is one of the world’s leading manufacturers of professional quality tools and supplies serving installation professionals in the construction, maintenance, data communications and original equipment manufacturing industries.